Tadanori Yokoo

Whilst at the 'Postmodernism' Exhibition in London I learnt about Tadanori Yokoo, the Japanese Graphic Designer born in 1936. He reflects on postmodernist elements within his designs and he was a pioneer of post modern appropriation and bricolage. He became famous for his poster designs created for tatsumi hijikata and the garumella dance company. The two posters were created three years apart and show how he encircles back on own tracks, the second design cannibalises the first. He uses the same images throughout tweaking minor parts of his work which allows use to see how he uses his past reflection and use of postmodernist aspects to inspire his more modern pieces. The sun is taken from the Japanese flag and the pair of nudes from 16th century French painting. These two features appear in both his designs. His work was created in 1965 and then re-designed in 1968. He used a screen print techniques to produce both his designs. 


Tadanori's designs reflect many aspects of postmodern art. His pieces show a contrast with one another reflecting his 'humour' by using two nude women touching one another's nipples as the main focal piece. He creates a very contraversial feel within his designs by placing the Sun taken from the Japanese flag (a very serious element) and placing two nude women in front of it. He has also coloured over their faces giving this 'hideen' identity approach to the design. Because of his use of colour and postmodern characteristics he is often described as the 'Japanese Andy Warhol'. 



Thursday, 5 January 2012 by Lisa Collier
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