Session with Jo
I found this session really interesting and useful in many ways, first we had to do some automatic writing, something new to me as I have never used this method in order to inspire my designs, however a concept I kind of knew existed anyway. I've often used it before as a method of just letting out what's on my mind and just writing and writing to see where it takes you.
We then, discussed qualities of graphic designers and things we like in life. It was quite a broad and interesting debate, in the end we all accumulated our responses and came up with a list that we each found solutions to that we respected in terms of the graphic design world.
The task is to declare 5 points as a designer; I will first look at existing manifesto's before creating my own based around my design career.
Definition:
man·i·fes·to n. pl. man·i·fes·toes or man·i·fes·tos A public declaration of principles, policies, or intentions, especially of a political nature. intr.v. man·i·fes·toed, man·i·fes·to·ing, man·i·fes·toes To issue such a declaration. |
Manifesto's
The Company: Apple (2009)
1. We believe that we're on the face of the earth to make great products.
2. We're constantly focusing on innovating.
3. We believe in the simple, not the complex.
4. We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution.
5. We believe in saying no to thousands of projects so that we can focus on the few that are meaningful to us.
6.We believe in deep collaboration and cross pollination in order to innovate in a way others cannot.
7. We don't settle for anything other than excellence in any group in the company.
8. We have the self-honesty to admit when we're wrong and the courage to change.
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Bruce Mau Design's Manifesto
Allow events to change you.You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
Forget about good.Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
Process is more important than outcome.When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
Go deep.The deeper you go the more likely you will discover something of value.
Capture accidents.The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
Study.A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
Drift.Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
Begin anywhere.John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.
Everyone is a leader.Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.
Harvest ideas.Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
Keep moving.The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.
Slow down.Desynchronize from standard time frames and surprising opportunities may present themselves.
Don’t be cool.Cool is conservative fear dressed in black. Free yourself from limits of this sort.
Ask stupid questions.Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
Collaborate.The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
____________________.Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
Stay up late.Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
Work the metaphor.Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
Be careful to take risks.Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
Repeat yourself.If you like it, do it again. If you don’t like it, do it again.
Make your own tools.Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
Stand on someone’s shoulders.You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.
Avoid software.The problem with software is that everyone has it.
Don’t clean your desk.You might find something in the morning that you can’t see tonight.
Don’t enter awards competitions.Just don’t. It’s not good for you.
Read only left-hand pages.Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our "noodle."
Make new words.Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
Think with your mind.Forget technology. Creativity is not device-dependent.
Organisation = Liberty.Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between "creatives" and "suits" is what Leonard Cohen calls a ‘charming artifact of the past.’
Don’t borrow money.Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.
Listen carefully.Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.
Take field trips.The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.
Make mistakes faster.This isn’t my idea — I borrowed it. I think it belongs to Andy Grove.
Imitate.Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique.
Scat.When you forget the words, do what Ella did: make up something else … but not words.
Break it, stretch it, bend it, crush it, crack it, fold it.
Explore the other edge.Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.
Coffee breaks, cab rides, green rooms.Real growth often happens outside of where we intend it to, in the interstitial spaces — what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference — the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.
Avoid fields.Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.
Laugh.People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.
Remember.Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.
Power to the people.Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.
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Altermodern Manifesto
Postmodernism is dead.
A new modernity is emerging, reconfigured to an age of globalisation – understood in its economic, political and cultural aspects: an altermodern culture
Increased communication, travel and migration are affecting the way we live
Our daily lives consist of journeys in a chaotic and teeming universe
Multiculturalism and identity is being overtaken by creolisation: Artists are now starting from a globalised state of culture
This new universalism is based on translations, subtitling and generalised dubbing
Today's art explores the bonds that text and image, time and space, weave between themselves
Artists are responding to a new globalised perception. They traverse a cultural landscape saturated with signs and create new pathways between multiple formats of expression and communication.
The Tate Triennial 2009 at Tate Britain presents a collective discussion around this premise that postmodernism is coming to an end, and we are experiencing the emergence of a global altermodernity.
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The Manifesto Of The Cloud Appreciation Society
and that life would be immeasurably poorer without them.
We think that they are Nature’s poetry,
and the most egalitarian of her displays, since
everyone can have a fantastic view of them.
We pledge to fight ‘blue-sky thinking’ wherever we find it.
Life would be dull if we had to look up at
cloudless monotony day after day.
We seek to remind people that clouds are expressions of the
atmosphere’s moods, and can be read like those of
a person’s countenance.
Clouds are so commonplace that their beauty is often overlooked.
They are for dreamers and their contemplation benefits the soul.
Indeed, all who consider the shapes they see in them will save
on psychoanalysis bills.
And so we say to all who’ll listen:
Look up, marvel at the ephemeral beauty, and live life with your head in the clouds!
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Daniel Eatcock
Mini-Manifesto
01 - Begin with ideas.
02 - Embrace chance.
03 - Celebrate coincidence.
04 - Ad–lib and make things up.
05 - Eliminate superfluous elements.
06 - Subvert expectation.
07 - Make something difficult look easy.
08 - Be first or last.
09 - Believe complex ideas can produce
simple things.
10 - Trust the process.
11 - Allow concepts to determine form.
12 - Reduce material and production to their essence.
13 - Sustain the integrity of an idea.
14 - Propose honesty as a solution.
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My Personal Manifesto;
- I will be more efficient with my time; there are only so many hours in a day, you need to make the most of them.
- I will be organised at all times; a tidy environment gives room for inspiration
- I will take more advantage of opportunities given to me; never say no to something that might lead to something better
- I will not let things get me down; we have one life so make the most of it
- I will not get into debt (Bruce Mau's inspiration). Financial control leads to creative control.
- I will enjoy life and not worry about the future; live every day as it comes
- I will not be afraid of making mistakes; everyone makes them its how we move on thats important
- I will focus more heavily on my design studies; remember to take advantage of design education and opportunities that I come across
- I will listen carefully to what others have to say; then I will decide whether to act upon their advice
- I will laugh; laughter is an unbelievable act that is healthy and changes the way we view the world.
