Design should never say, “Look at me.” It should always say, “Look at this.”
— David Craib
Bad design is smoke, while good design is a mirror.
— Juan-Carlos Fernàndez
Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.
— Leisa Reichelt
Design is as much an act of spacing as an act of marking.
— Ellen Lupton
The design process, at its best, integrates the aspirations of art, science, and culture.
— Jeff Smith
Good design is a lot like clear thinking made visual.
— Edward Tufte
