Designers are meant to be loved, not to be understood.
— Fabien Barral
Design is about making things good (and then better) and right (and fantastic) for the people who use and encounter them.
— Matt Beale
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
— Steve Jobs
I’m convinced that without bad design, the world would be a far less stimulating place; we would have nothing to marvel over and nothing to be nostalgic about.
— Carrie Phillips
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
— Don Norman
Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.
— Drew Davies
