No design works unless it embodies ideas that are held common by the people for whom the object is intended.
— Adrian Forty
Many things difficult to design prove easy to perform.
— Samuel Johnson
The designer is a visually literate person, just as an editor is expected by training and inclination to be versed in language and literature, but to call the former an artist by occupation is as absurd as to refer to the latter as a poet.
— Douglas Martin
Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. Everyone makes design decisions all the time without realizing it—like Moliere’s M. Jourdain who discovered he had been speaking prose all his life—and good design is simply the result of making these decisions consciously, at the right stage, and in consultation with others as the need arises.
— Douglas Martin
Design is easy. All you do is stare at the screen until drops of blood form on your forehead.
— Marty Neumeier
The only important thing about design is how it relates to people.
— Victor Papanek
Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.
— Tim Parsey
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. He new becomes threatening, the old reassuring.
— Paul Rand
Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.
— Paul Rand
Designing a product is designing a relationship.
— Steve Rogers
