Here is some research that I found whilst look at other blogs, however it was very suited to my own brief and I found it useful to aid the designs of my own publication.
Where modernists hoped to unearth universals or the fundamentals of art, postmodernism aims to unseat them, to embrace diversity and contradiction. A postmodern approach to art thus rejects the distinction between low and high art forms. The postmodern creator, in turn, is free to combine any elements or styles in a work, even in ways that are counter to or irrelevant to the apparent function of the object. Postmodern style is often characterized by eclecticism, digression, collage,pastiche, irony, the return of ornament and historical reference, and the appropriation of popular media. Some artistic movements commonly called postmodern are pop art,architectural deconstructivism, magical realism in literature, maximalism, and neo-romanticism. It rejects rigid genre boundaries and promotes parody, irony, and playfulness, commonly referred to as jouissance by postmodern theorists. Unlike modern art, postmodern art does not approach this fragmentation as somehow faulty or undesirable, but rather celebrates it. As the gravity of the search for underlying truth is relieved, it is replaced with 'play'. As postmodern icon David Byrne, and his band Talking Heads said: "Stop making sense."
Post-modernity, in attacking the perceived elitist approach of Modernism, sought greater connection with broader audiences. This is often labelled "accessibility" and is a central point of dispute in the question of the value of postmodern art. It has also embraced the mixing of words with art, collage and other movements in modernity, in an attempt to create more multiplicity of medium and message. Much of this centers on a shift of basic subject matter: postmodern artists regard the mass media as a fundamental subject for art, and use forms, tropes, and materials - such as banks of video monitors, found art, and depictions of media objects - as focal points for their art. With his"invention" of "readymade", Marcel Duchamp is often seen as a forerunner on postmodern art. Where Andy Warhol furthered the concept with his appropriation of common popular symbols and "ready-made" cultural artifacts, bringing the previously mundane or trivial onto the previously hallowed ground of high art.
Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message(or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
